Corporate Social Responsibility

With the rapid advancement of technology, online financial management has become an indispensable part of daily life, offering customers the unprecedented convenience of managing their finance anytime. However, the online world is fraught with risks, and a moment of carelessness can lead to falling into traps. YF Life is committed to providing comprehensive care for our clients and their families. We fully support “Hong Kong Money Month 2025” organized by the IFEC, reminding everyone to stay vigilant, manage finance prudently, and ensure personal financial security.

The campaign centered around the theme "Guard Against Fraud   Thrive With Resilience". The goal is to raise awareness about anti-scam measures and help individuals build good financial management habits, so they can be prepared for financial challenges and economic uncertainties. Building financial resilience means having the knowledge and skills to make wise decisions to overcome financial adversities and minimize losses and risks. Developing good spending habits, being a savvy investor, and protecting oneself against scams are all important factors in building financial resilience.

Common online scams:

• Stock trading scams on social media
  Social media has become a platform for scammers to operate their “ramp and dump” schemes in recent years. There are many social media groups operating under the premise of stock investment and learning of stock trading which allow investors to exchange views and information. To lend credibility, fraudsters will claim that their recommendations are based on exclusive tips from experts, or even inside information. Be suspicious when you hear of such investment pitches and question the credibility of the information and its source.

• Phishing scam
  Phishing is a form of online fraud involving e-mails/ links claiming to be from your bank or other reputable company. Scammers attempt this ruse to set up beneficiaries on your accounts then transfer your money to their account, to hack into trading accounts, or to obtain trading authorizations. Never respond to e-mails that ask you to go to a website and update your details and input personal data. Your bank will never send you an unsolicited e-mail asking for this information.
   
• Sweet-talking tactics on social media
  Advice on social media such as WeChat (微信女) from sweet-talking fake female personas and “experts” to entice netizens to get their authorization letter to make online investment. People should stay vigilant when allowing third party authorization.

Click Here to learn more about “Hong Kong Money Month 2025”.

The Hong Kong Money Month is an annual territory-wide campaign led by the Investor and Financial Education Council (IFEC), which aims to promote digital financial literacy among the public and help people acquire the necessary skills and know-how to effectively harness digital facilities to manage their finances. As a member of the financial services sector, YF Life fully supports Hong Kong Money Month 2023. Living the core value of “Human-Centered and Technology Empowerment”, YF Life is committed to continuous innovation and accelerating digital transformation to take customer experience to the next level. Our info-service app YFLink enables customers to manage their insurance policies anytime, anywhere, and the iWealth and iFinance app make financial planning a breeze.

Echoing this year’s theme - “Be a digital finance hero” - IFEC is encouraging us all to take action to acquire new skills and expertise through a series of online resources and tools, to understand the benefits and risks of using digital financial products and services, to be vigilant about online financial scams, and to apply these attributes toward achieving financial goals for oneself and one’s family.

Click here to learn more about the activities schedules for Hong Kong Money Month 2023!

Remark: Hong Kong Money Month, which debuted in 2017, is an annual territory-wide campaign led by the Investor and Financial Education Council. Through this four-week campaign, people from all walks of life in Hong Kong, including students, parents, adults, retirees, the underprivileged, etc., may discover new opportunities to learn about financial planning and money management.

As one of the main supporters of the Hong Kong Money Month 2022 coordinated by the Investor and Financial Education Council (“IFEC”), YF Life is totally committed to delivering innovative and technology-enhanced one-stop risk- and wealth-management solutions. This fits perfectly with IFEC’s vision, which is to assist the public with better financial planning and money management.

With the spread of the COVID-19 pandemic, individuals are finding new ways to adapt to the new normal, and this presents a good opportunity to review how we can improve our well-being, and in particular, our financial wellness. Echoing the theme of Hong Kong Money Month 2022, “Invest in Yourself”, IFEC is encouraging us all to take action to gain new skills and knowledge through a series of online activities, cultivate good investment and money-management habits, and start setting financial goals for oneself and one’s family.

Click here to learn more about the activities of Hong Kong Money Month 2022!

Remark: The Hong Kong Money Month, debuted in 2017, is an annual territory-wide campaign led by the Investor and Financial Education Council. Through this four-week campaign, people from all walks of life in Hong Kong, including students, parents, adults, retirees, the under privileged, etc., may find many opportunities to learn about financial planning and money management.

The Monetary Authority of Macao (“AMCM”) has developed a series of short educational videos* designed to help us better understand money matters by providing us with tips on wealth management. Let’s take a look!

* available in Cantonese only

Wealth Management

Smart financial management is not just about scrimping and saving, but also about effective financial management, so as to achieve the financial objectives of wealth protection, accumulation, and distribution. Registered financial institutions offer personalized financial planning services, such as wealth management advice, tax arrangements, and retirement planning, all based on customers’ financial needs, life goals, and risk tolerance levels. Click here to learn more!

Due Diligence

You may sometimes query the reasons behind the collection of personal information when requesting certain financial services. In fact, it is the duty of financial institutions to verify customers’ identities and personal information in order to protect customers’ interests and avoid unauthorized access to your accounts by third parties, which may lead to financial losses. Click here to learn more!

Benefit Illustrations for Life Insurance Plan

When choosing a life insurance plan, we recommend that you familiarize yourself with the features and the non-guaranteed dividend / bonus fulfillment ratio, as well as the historical pay-out performance of the life insurance products, before making your decision. It is advisable to browse the relevant information on insurance company websites or talk to your insurance consultant. Click here to learn more!

As a technology-enhanced financial institution, YF Life is a staunch supporter of Hong Kong Money Month 2021, a month-long campaign led by the Investor and Financial Education Council (“IFEC”) to raise the public’s awareness of key aspects of financial management.

The pandemic has accelerated our adoption of digital connectivity, with people spending more time online to manage their financies as well as their daily lives. Responding to this trend, IFEC’s theme this year is “Digital Finance 360° Opportunities and Risks”, where a range of institutions are joining hands to share important information on how we can enjoy the convenience of new technologies, while making wise and informed financial decisions, especially in the area of money management, digital investment, and scam prevention.

Click here to learn more!

Remark: The Hong Kong Money Month, debuted in 2017, is an annual territory-wide campaign led by the Investor and Financial Education Council. Through this four-week campaign, people from all walks of life in Hong Kong, including students, parents, adults, retirees, the under privileged, etc., may find many opportunities to learn about financial planning and money management.

Tooth cannot heal itself or regrow, thus, keeping good oral hygiene can help you to keep your teeth as you age. Consultants and staff of YF Life shared the same belief and supported the “Love Teeth Day” (held on 2nd December), which was jointly organized by the Community Chest of Hong Kong, the Hong Kong Dental Association and Oral Health Education Division of the Department of Health, to help raise fund to enhance “Oral Health Services” provided by the Community Chest of Hong Kong’s social welfare member agencies.

Nevertheless, a “Love Teeth Day Pack” was offered to donors as a token of gratitude to their kind gesture.

Remark: “Love Teeth Day” aims to draw public attention to dental care and oral health, and to raise funds for the needy. This year, with the support from over 360 organizations, HK$2.2 million has been raised to enhance “Oral Health Services”.

Consultants and staff of YF Life supported the Dress Casual Day 2020 enthusiastically on 29 October, either working from home or at the office. All donations have been passed on in full to over 160 social welfare member agencies of the Community Chest of Hong Kong, to support 6 major areas of social services, including children & youth, elderly, family & child welfare, medical & health, rehabilitation & aftercare, and community development.

Remark: With the concept originated from the United States, the Dress Causal Day was introduced in Hong Kong in 1993. The Dress Causal Day 2020 has received support from over 850 schools and organizations with more than 220,000 participants.

The eyes are the window of the soul, and we perceive most of our impressions by means of sight. At YF Life, we joined hands with our consultants and staff to support the Action for Sight 2020, organized by Orbis Macau, to open the eyes of some 253 million visually impaired, as well as to spread the words about the importance of keeping our eyes healthy.

Remarks: World Sight Day, held on the second Thursday of each October, is an event initiated by the World Health Organization and leading blindness prevention organizations like Orbis.

YF Life advocates green living. Our consultants and members of staff enthusiastically supported the “Green Low Carbon Day 2020” organized by The Community Chest of Hong Kong. Each participant could enjoy unlimited rides on the MTR on 28th and 29th June 2020 with the “Green Low Carbon Day Commemorative Ticket”.

The purpose of “Green Low Carbon Day 2020” is not only to promote green living in our community, but also to raise funds (without any deduction of administrative costs) to benefit the many Chest-subvented “Green Related Projects” that provide food rescue and assistance, redistribution of community resources, urban green and organic farm programs, aiming at developing public awareness and understanding of sustainable development while extending care to the needy.

Remarks: Carbon emissions are sometimes used as shorthand to refer to the emissions of carbon dioxide, or greenhouse gases in general. Public transport has a higher carrying capacity compared to private cars, this results in higher energy efficiency as the carbon emissions per passenger per kilometer are much lower.

Due to the impact of COVID-19, food donations are vital to meet the pressing needs. YF Life always cares for the community and supports the operation resumption of the Central Kitchens of Food Angel in early June, YF Life made a food donation to Food Angel to pass on happiness and nutritious hot meals to the needy in our community.

Remark: Food Angel rescues edible surplus food from different sectors of the food industry that would otherwise be disposed of as waste which turn into nutritious hot meals for the needy. Currently 35 tonnes of edible surplus food is rescued per week and over 10,000 meals and 2,000 food packs are prepared daily and offered to people in need of food assistance free of charge.

YF Life participated in the Earth Hour, the world’s largest collective environmental movement, on 28th March by encouraging our consultants and staff to support the event by turning off the unnecessary lights and electrical appliances for an hour. The event aims to lead to a reflection of living sustainably and protective actions for our environment by reducing daily electricity consumption, stopping disposable plastic cutlery usage and carrying out a lifestyle to reduce carbon emissions.

Remark: Earth Hour is a global event for energy conservation. It advocates families and corporations to turn off unnecessary lights and electrical appliances for 1 hour at 8:30p.m. on the last Saturday in March every year.

Agency for Volunteer Service organized the “Territory-wide Flag Day” in early March to raise funds for the promotion and sustainable development of volunteerism. The consultants and staff of YF Life showed their enthusiastic support to this meaningful cause.

Remark: Established in 1970, Agency for Volunteer Service is dedicated to playing a proactive and pivotal role to promote and develop sustainable volunteerism, as well as to build partnership with all sectors of the community in providing value added and quality volunteer service.

YF Life Insurance International Ltd. (“YF Life”) is highly honored to have been awarded the 15 Years Plus Caring Company Logo, presented by the Hong Kong Council of Social Services (“HKCSS”) in recognition of our continued commitment to corporate social responsibility, as well as our care for the community, employees and the environment.

Over the years, YF Life has participated in a wide range of charity and community programs. We understand the importance of giving back to the community while we continue to grow our business. Last year, we supported the development of volunteerism by acting as the silver sponsor for the “AVS Charity Run & Walk for Volunteering 2019” organized by Agency for Volunteer Service.

Earlier this year, YF Life rolled out various special measures to cope with the outbreak of COVID-19. On top of that, YF Life offered a free Hospital Income Benefit to 30,000 Hong Kong and Macau residents (all non-YF Life customers), involving a total sum insured of as much as HKD800 million. This community-centered initiative lends positive energy to fight against the epidemic.

As well as that, in view of the pressing need for hygiene supplies faced by those who are visually impaired, YF Life has donated a quantity of hand sanitizers to member agencies of the Community Chest of Hong Kong that serve the visually impaired.

At YF Life, we strive to uphold our commitment to giving our support to those in need and generating positive energy to our society!

Remark: Launched by HKCSS in 2002, the Caring Company Scheme aims to promote corporate social responsibility, as well as to foster long-term and strategic partnerships between the business and social services sectors. Business and the social services sectors are able to get to know each other as well as to collaborate in different areas through activities organized by HKCSS. This also helps to promote good corporate citizenship and create a more inclusive society.

Since the outbreak of COVID-19, the market has seen a shortage of hygiene supplies which has a great impact to visually impaired people as they rely on their hands to measure spatial distance and to read Braille in public facilities every day. Expressing concern about this situation, YF Life has donated hand sanitizers to the visually impaired, hoping to serve as their first step in safeguarding their health by taking precautions against the virus.

Through referral by the Community Chest of Hong Kong (CCHK), the donation of hand sanitizers has benefited members of Pentecostal Holiness Church Ling Kwong Bradbury Centre for the Blind; Hong Kong Society for the Blind; Shek Kip Mei Lutheran Centre for the Blind; and Cheung Ching Lutheran Centre for the Disabled, all of which are member agencies of CCHK dedicated to serve the visually impaired.

Remark: In 2019/2020, CCHK allocates a total of HK$296 million to support 163 member social welfare agencies, with 30% of the amount assisting Rehabilitation & Aftercare Services (including services for the visually impaired). The above-mentioned are member agencies of CCHK (Source: the website of the Community Chest of Hong Kong). .

Jointly organized by The Community Chest of Hong Kong, The Hong Kong Dental Association and Oral Health Education Division of the Department of Health, 4th December (Wednesday) is marked as the “Love Teeth Day” to draw public awareness and attention to oral health care.

Consultants and staff of YF Life have enthusiastically supported oral health services enhancement for the needy in the community. A “Love Teeth Day Pack” (including all sorts of oral care products, such as toothbrush, dental floss and toothpaste, etc.) was offered by The Community Chest of Hong Kong as a reminder on the importance of oral and dental health, as well as a token of appreciation to the donors for their meaningful act.

Remark: "Love Teeth Day" is one of the annual fund raising campaigns jointly organized by The Community Chest of Hong Kong, The Hong Kong Dental Association and Oral Health Education Unit of the Department of Health, to spread the message of preventive oral health care. In 2018, “Love Teeth Day” was supported by around 370 organizations and government departments and raised more than $2.8 million.

Being the silver sponsor again this year, YF Life fully supported the “AVS Charity Run & Walk for Volunteering 2019” organized by Agency for Volunteer Service (“AVS”), which was held on 20th October at Tseung Kwan O Waterfront Promenade. The YF Life Volunteer Team, including consultants and staff, as well as member of the Friends of Jr. Space Camp, showed their tremendous support to the development of volunteerism by participating in the 10km, 3km and relay Charity Run and the Charity Walk!

Remark: Established in 1970, Agency for Volunteer Service is dedicated to playing a proactive and pivotal role to promote and develop sustainable volunteerism, as well as to build partnership with all sectors of the community in providing value added and quality volunteer service.

YF Life has supported the Dress Casual Day for over 10 years, and there is no exception in 2019 as we are dedicated to encourage consultants and staff to contribute for a good cause.

With the theme of “WEAR TO GO”, the Dress Causal Day 2019 was held on 10th October (Thursday). Consultants and staff participated in this meaningful event by wearing their own choice of clothing to work. The donation has been passed to The Community Chest of Hong Kong, which can benefit over 160 member social welfare agencies of The Community Chest of Hong Kong.

Remark: With the concept originated from the United States, the Dress Causal Day was introduced in Hong Kong in 1993. In 2018, the Dress Causal Day was supported by over 330,000 participants and raised more than $19 million.

YF Life is committed to promoting green living and community care. The YF Life “Macau Recycles Day 2019” was held on the Eve of Mid-Autumn Festival (Thursday, 12 September) at our Macau Branch Office, to gather recyclable items from our consultants and staff. Thanks to their enthusiastic support, we have donated all the items collected to the Salvation Army in Macau, to benefit the needy in the community.

Giving unwanted item a new lease of life is a blessing to others as well as to the environment!

Remark: The Salvation Army commenced its services in Macau since 1999. The Salvation Army has a church and community service centre, a family integrated service centre and a learning centre, serving the community in the northern district, and operate the Recycling Programme in the territory at the moment.

With salutation, consultants and staff of YF Life showed their enthusiastic support to the “MSF Day 2019” by donation and putting on the “MSF Day bracelet” on 7th July in response to the medical humanitarian missions performed by Médecins Sans Frontières (“MSF”) in over 70 countries.

Remark: The “MSF Day 2019” has received generous support from 87 private organisations, 13 public sector and government departments, and more than 5,800 individuals, raising around HK$ 7 million (Source: the website of MSF).

To promote green living, YF Life has launched an array of digital service platforms, bringing customers an enhanced insurance service experience. On top of that, YF Life enthusiastically supported the “Green Day 2019” organized by The Community Chest of Hong Kong, to promote a more sustainable style of living by encouraging consultants and staff to take greener form of transport.

Each participant received a “Community Chest Green Day Commemorative Ticket” for unlimited rides on the MTR on 2nd and 3rd June 2019. The activity not only promoted green living, but also raised fund for “Medical and Health Services” supported by The Community Chest of Hong Kong.

Remarks: More than $1.8 million was raised and 16,450 commemorative tickets were given out to participants of the “Green Day 2019” (Source: Chest Link, Issue 40, published by The Community Chest of Hong Kong in September, 2019)

Agency for Volunteer Service (“AVS”) organized the “Share-To-Care Volunteer Campaign”, which was held on 20th January (Sunday), to show love and care to the less privileged by paying them a visit and giving away “Caring Packs”. Consultants and staff of YF Life supported this meaningful cause by making generous monetary donation for “Caring Packs” to spread warmth and love in the winter days.

Remark: “Share-To-Care Volunteer Campaign” is a flagship program by AVS to encourage citizens and organizations to join hands and support the development of volunteerism, as well as to care for people in need.

Our consultants and staff joined together to participate in the Community Chest New Territories Walk for Millions. By joining the walk, they supported the needed ones in the society with over HK$130,000 of donation.

Our company has always been an active contributor to the community and an enthusiastic supporter of charity events. Our company gave its full support to the "Oxfam Charity Rice Sale," organized by Oxfam Hong Kong, by encouraging staff to make donations for "Oxfam Rice" and by delegating the our Volunteer Team to participate in the Service Day on Saturday, May 16 at Tai Koo MTR station. The 40 volunteers were divided into two teams which helped raise a generous sum in donations from the general public in aid of the China Development Fund.